In my quest to become more healthful, I’ve cut out plenty of fast food.
It’s hard to do that, though, on Mondays, when I’ve got my regular entertainment beat as well as cops/breaking news to cover, too. So Mondays are usually the days I run by a place like Sonic to grab some food before heading off to the sheriff’s department.
So, lately I’ve been listening to a lot of Sonic Radio – the radio station Sonic plays over its speakers. And I’m hearing increasingly unusual things…
Normally I can’t say I’d be a fan of something like Sonic Radio, but my mind automatically perks up when I hear music. So Sonic Radio isn’t the kind of thing I can ignore.
A few weeks ago, there was a day that was pretty interesting. As I pulled in, I heard Rob Thomas’ voice. I was a huge Matchbox Twenty fan back in the day, so I was well versed in anything Rob Thomas. This was a song I didn’t know, so I assumed it was some of Thomas’ solo work.
Oh, no. “That,” announced the Sonic Radio DJ with a perky voice, “was by Tabitha’s Secret.”
Whoa, Nelly Furtado! It took me a minute to register that info. Tabitha’s Secret was Thomas’ (crappily named) band before Matchbox Twenty. I remember hunting for the band’s album (also crappily titled: “Don’t Play with Matches”…I can’t even make that up) back in like 1999.
And, ka-boom, there’s the band on Sonic Radio. WTF, mate?
Right after Tabitha’s Secret was Modest Mouse, and I swear I heard the word “hell” censored from the line “for your sake I hope heaven and hell..” I guess they’re taking out any words that could be even possibly maybe a-little-bit offensive?
Sonic Radio was just as random a few weeks before that. In one small block of time, everything from Staind to Stevie Wonder to the Beach Boys were played – something no Top 40 station could pull off.
Then you hear the DJs once in a while, piping in to say that the next song was requested by Random Girl in Sheboygan or that Jack dedicates the next song to Diane. My response: REALLY? Did Random Girl really call in to Sonic Radio and request it? Is Chris Brown’s “Yo (Excuse Me Miss)” really Jack and Diane’s song? What’s going on?
Anyway…Sonic Radio both baffles and freaks me out, but most of all it kind of fascinates me.
When I went to the Sonic Web site to learn more about Sonic Radio (and, heck, maybe even request a song online? How about a little Billy Idol’s “White Wedding” with yer tater tots?), I discovered the site is mum on Sonic Radio. It does, however, promote a Facebook group called “I Love Sonic Ice.”
Weirdness.
4 responses so far ↓
Jeff // August 29, 2009 at 12:51 pm |
Hey.
I run a Sonic Drive-In so I listen to Sonic radio 50 to 60 hours a week. I also found it odd that there is no mention of Sonic live radio on the Sonic website. I was searching for a way to e-request a song when I found your blog. You can call in to make a reqest (866-sonicfm) and you can email a request (request@sonicliveradio.com). While this offers no explaination for the randomness of the playlist, I thought you might find the info useful.
Funny true story. They used to play a lot of music with Spanish lyrics (Based in OK City, so Sonic’s core market is in the southwest). I have an assitant manager from Mexico, so I always ask her what they are singing. They were playing one song where the guy was singing about the all the different “ways” he would like to “satisfy” his girl. I guess they finally figured it out because they have not been playing anything in Spanish for about 3 or 4 months.
When Sonic radio started, they wouldn’t play ANYTHING by an artist that had any controversial material. They have lightened up a little bit in the last few years. They now play one song by Nickleback and a few songs by Lynard Skynard. They do mostly play top 40 stuff though. I think I may shoot myself if I hear “The Climb” one more time today (or anything by the Jonas Brothers).
Oh, and people do comment about our ice all the time. Not sure about creating a group on FB over it though….
sheenabarnett // August 30, 2009 at 11:22 am |
lol, wow, thanks for your very informative comment!
i haven’t heard any spanish tunes on our sonic radios but you never know. so how do y’all get sonic radio? do you tune into it, like an actual station?
lol, “the climb.” bless miley’s heart, i think everybody’s sick of that…
Jeff // August 30, 2009 at 1:15 pm |
It is a satelite feed intended only for Sonic Drive-Ins and Sonic franchisees. As far as I know, there is no way for the public to recieve it…….other than to sit at one of the Drive-Ins.
sheenabarnett // August 30, 2009 at 1:25 pm |
oh, ok, cool..thanks!